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Event Sponsorship Agreement Template for Saudi Arabia

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Key Requirements PROMPT example:

Event Sponsorship Agreement

"I need an Event Sponsorship Agreement for a major cultural festival in Riyadh in March 2025, where we'll have one primary sponsor and three tier-two sponsors, with specific provisions for digital rights and social media promotion in compliance with Saudi regulations."

Document background
The Event Sponsorship Agreement is essential for businesses and organizations engaging in event sponsorship activities within Saudi Arabia. This document becomes particularly relevant in the context of Saudi Vision 2030, which has significantly expanded the kingdom's entertainment and events sector. The agreement outlines the commercial relationship between event organizers and sponsors, detailing financial commitments, branding rights, and mutual obligations while ensuring compliance with Saudi laws, General Entertainment Authority regulations, and Sharia principles. Used for various events from cultural festivals to sporting competitions, this contract type requires careful consideration of local cultural sensitivities and regulatory requirements. The document typically includes comprehensive details about sponsorship benefits, payment structures, content restrictions, and approval processes specific to the Saudi Arabian market.
Suggested Sections

1. Parties: Identification of the event organizer and sponsor, including full legal names, commercial registration numbers, and authorized representatives

2. Background: Context of the sponsorship arrangement, brief description of the event, and parties' objectives

3. Definitions: Definitions of key terms used throughout the agreement, including Event, Sponsorship Rights, Sponsor Materials, etc.

4. Sponsorship Rights: Detailed description of rights granted to the sponsor, including branding, advertising, and promotional opportunities

5. Sponsorship Fees and Payment Terms: Financial terms including sponsorship amount, payment schedule, and VAT implications

6. Event Details and Obligations: Organizer's commitments regarding the event, including date, venue, and expected attendance

7. Sponsor Obligations: Sponsor's responsibilities including provision of materials, approval processes, and compliance requirements

8. Compliance with Laws and Regulations: Obligations to comply with Saudi laws, GEA regulations, and Sharia principles

9. Intellectual Property Rights: Protection and usage rights of trademarks, logos, and other IP during the sponsorship

10. Content and Marketing Restrictions: Specific restrictions on content and marketing materials to ensure compliance with Saudi cultural and religious values

11. Term and Termination: Duration of the agreement and circumstances under which it can be terminated

12. Force Majeure: Provisions for unforeseen circumstances preventing event execution

13. Confidentiality: Protection of confidential information exchanged during the sponsorship

14. Dispute Resolution: Process for resolving disputes, including jurisdiction and applicable law

15. General Provisions: Standard boilerplate clauses including notices, amendments, and assignment

Optional Sections

1. Exclusivity Rights: Used when sponsor requires category exclusivity or other exclusive rights

2. Hospitality Package: When sponsorship includes VIP access, hosting opportunities, or special accommodations

3. Digital Rights: For sponsorships with significant online or social media components

4. Government Approvals: When specific governmental permissions are required for certain aspects of the sponsorship

5. Insurance Requirements: When specific insurance coverage is required from either party

6. Performance Metrics: When sponsorship fees are tied to specific performance indicators or attendance numbers

7. International Broadcasting Rights: For events with international broadcast or streaming requirements

8. Shariah Compliance Certificate: When explicit certification of Shariah compliance is required

Suggested Schedules

1. Schedule 1 - Sponsorship Benefits: Detailed breakdown of all sponsorship rights, benefits, and deliverables

2. Schedule 2 - Payment Schedule: Detailed payment terms, installments, and milestone-linked payments

3. Schedule 3 - Brand Guidelines: Sponsor's brand usage requirements and restrictions

4. Schedule 4 - Event Schedule: Detailed timeline of the event and sponsor-related activities

5. Schedule 5 - Marketing and Promotional Plan: Specific marketing activities and promotional commitments

6. Appendix A - Approved Sponsor Materials: Pre-approved logos, artwork, and marketing materials

7. Appendix B - Content Restrictions: Specific list of restricted content and activities under Saudi law and culture

8. Appendix C - Required Permits and Licenses: List of necessary governmental approvals and licenses

Authors

Alex Denne

Head of Growth (Open Source Law) @ 黑料视频 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions





































Clauses






































Relevant Industries

Entertainment

Sports

Cultural Events

Conferences and Exhibitions

Media and Broadcasting

Consumer Goods

Financial Services

Telecommunications

Automotive

Technology

Food and Beverage

Retail

Aviation

Healthcare

Education

Relevant Teams

Legal

Marketing

Finance

Corporate Communications

Compliance

Operations

Business Development

Public Relations

Brand Management

Event Management

Commercial

Relevant Roles

Chief Marketing Officer

Marketing Director

Events Manager

Sponsorship Manager

Legal Counsel

Commercial Director

Brand Manager

Corporate Communications Manager

Business Development Manager

Finance Manager

Compliance Officer

Operations Director

Partnership Manager

Public Relations Manager

Contract Administrator

Industries









Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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