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Advertising Agency Contract Template for Saudi Arabia

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Key Requirements PROMPT example:

Advertising Agency Contract

"I need an Advertising Agency Contract for my luxury retail company in Saudi Arabia, focusing on digital and social media marketing services, with specific provisions for influencer marketing and content compliance with local regulations, planned to commence from March 2025."

Document background
The Advertising Agency Contract is essential for businesses seeking to engage professional advertising services in Saudi Arabia. This contract type is specifically designed to establish a clear framework for the relationship between advertising agencies and their clients, detailing the scope of services, deliverables, and compliance requirements. It becomes necessary when companies require professional advertising services, whether for traditional media, digital platforms, or integrated marketing campaigns. The document must align with Saudi Arabian commercial laws, advertising regulations, and cultural standards, making it particularly important in a jurisdiction with specific content and promotional requirements. The contract typically covers comprehensive service provisions, from creative development to campaign execution, while incorporating necessary safeguards for intellectual property rights and confidential information. It's particularly relevant in the current digital age where advertising spans multiple platforms and requires careful consideration of both traditional and modern advertising channels within the Saudi Arabian context.
Suggested Sections

1. Parties: Identification of the advertising agency and the client, including full legal names, addresses, and commercial registration details

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Key terms used throughout the agreement, including technical advertising terminology and specific Saudi regulatory terms

4. Scope of Services: Detailed description of advertising services to be provided, including types of advertising, platforms, and campaigns

5. Agency Obligations: Core responsibilities of the agency, including creative development, media planning, and reporting

6. Client Obligations: Client's responsibilities including providing briefs, approvals, and materials

7. Compliance with Saudi Laws: Specific provisions ensuring compliance with Saudi advertising regulations and cultural requirements

8. Approval Process: Procedures for client approval of advertising materials and campaigns

9. Fees and Payment Terms: Compensation structure, payment schedule, and currency specifications

10. Intellectual Property Rights: Ownership and usage rights of creative materials and advertising content

11. Confidentiality: Protection of confidential information and trade secrets

12. Term and Termination: Duration of the agreement and conditions for termination

13. Liability and Indemnification: Allocation of risks and responsibilities between parties

14. Governing Law and Jurisdiction: Specification of Saudi law as governing law and jurisdiction for disputes

Optional Sections

1. Digital Marketing Services: Specific provisions for digital marketing services, including social media management and online campaigns

2. Media Buying: Terms specific to media purchasing and placement services

3. Performance Metrics: KPIs and performance measurement criteria for campaigns

4. International Campaigns: Provisions for advertising campaigns targeting markets outside Saudi Arabia

5. Data Protection: Specific provisions for handling personal data in advertising campaigns

6. Subcontracting: Terms governing the agency's right to subcontract certain services

7. Force Majeure: Provisions for unforeseen circumstances affecting contract performance

8. Non-Compete: Restrictions on working with competing brands or businesses

9. Insurance: Requirements for professional liability and other relevant insurance coverage

Suggested Schedules

1. Schedule A - Scope of Services: Detailed breakdown of all advertising services to be provided

2. Schedule B - Fee Structure: Comprehensive fee schedule including commission rates, hourly rates, and other charges

3. Schedule C - Service Level Agreement: Performance standards and response time commitments

4. Schedule D - Approval Matrix: Decision-making hierarchy and approval requirements for different types of deliverables

5. Schedule E - Brand Guidelines: Client's branding requirements and guidelines

6. Schedule F - Compliance Checklist: Checklist of Saudi advertising regulations and cultural requirements

7. Appendix 1 - Key Personnel: List of key team members from both parties involved in the account

8. Appendix 2 - Reporting Templates: Standard formats for campaign performance and financial reporting

Authors

Alex Denne

Head of Growth (Open Source Law) @ 黑料视频 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions





































Clauses



































Relevant Industries

Retail

Consumer Goods

Financial Services

Technology

Healthcare

Automotive

Real Estate

Telecommunications

Food and Beverage

Entertainment

Education

Tourism

Professional Services

Manufacturing

Energy

Relevant Teams

Legal

Marketing

Procurement

Finance

Compliance

Creative Services

Media Planning

Digital Marketing

Brand Management

Business Development

Operations

Account Management

Relevant Roles

Chief Marketing Officer

Marketing Director

Brand Manager

Procurement Manager

Legal Counsel

Advertising Director

Media Planning Manager

Account Director

Creative Director

Digital Marketing Manager

Compliance Officer

Commercial Director

Business Development Manager

Finance Director

Operations Manager

Industries










Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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