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Social Media Marketing Agreement

Social Media Marketing Agreement Template for Philippines

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Key Requirements PROMPT example:

Social Media Marketing Agreement

"I need a Social Media Marketing Agreement for my e-commerce startup to engage a digital marketing agency in Manila, with focus on influencer marketing and crisis management provisions, starting January 2025."

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Document background
The Social Media Marketing Agreement is essential for businesses in the Philippines engaging professional services for their social media presence. This document is particularly relevant given the country's high social media usage rates and the increasing importance of digital marketing. It serves as a comprehensive framework that protects both the service provider and client while ensuring compliance with Philippine regulations, including the E-Commerce Act (RA 8792), Data Privacy Act (RA 10173), and relevant advertising standards. The agreement should be used when engaging external social media marketing services, whether through agencies, consultants, or freelancers, and covers crucial aspects such as service scope, content ownership, performance metrics, and data protection protocols.
Suggested Sections

1. Parties: Identification of the service provider (social media marketing agency) and the client

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Key terms used throughout the agreement including technical social media terminology

4. Scope of Services: Detailed description of social media marketing services to be provided

5. Term and Termination: Duration of the agreement and conditions for termination

6. Payment Terms: Fee structure, payment schedule, and related financial terms

7. Deliverables and Performance Metrics: Specific deliverables, KPIs, and reporting requirements

8. Content Creation and Approval: Process for creating, reviewing, and approving social media content

9. Intellectual Property Rights: Ownership and usage rights of created content and existing IP

10. Confidentiality: Protection of confidential information and trade secrets

11. Data Protection and Privacy: Compliance with Philippine Data Privacy Act and data handling procedures

12. Representations and Warranties: Parties' assurances regarding their capabilities and compliance

13. Limitation of Liability: Boundaries of liability and indemnification provisions

14. General Provisions: Standard clauses including governing law, notices, and amendment procedures

Optional Sections

1. Crisis Management: Procedures for handling social media crises or negative publicity, recommended for high-profile clients

2. Influencer Collaboration: Terms for engaging with social media influencers, if influencer marketing is part of the strategy

3. International Operations: Additional provisions for clients operating in multiple jurisdictions

4. Content License: Specific licensing terms for user-generated content or third-party materials

5. Training and Support: Terms for providing training to client's staff on social media best practices

6. Platform-Specific Terms: Specific requirements for different social media platforms, if focusing on particular platforms

Suggested Schedules

1. Schedule A - Service Level Agreement: Detailed metrics, response times, and performance standards

2. Schedule B - Fee Schedule: Detailed breakdown of fees, payment structures, and additional costs

3. Schedule C - Content Calendar Template: Template for planning and scheduling social media content

4. Schedule D - Approved Platforms: List of social media platforms covered under the agreement

5. Schedule E - Brand Guidelines: Client's branding requirements and content standards

6. Appendix 1 - Reporting Templates: Standard formats for performance and analytics reporting

7. Appendix 2 - Emergency Contact Protocol: Contact information and procedures for urgent situations

Authors

Alex Denne

Head of Growth (Open Source Law) @ 黑料视频 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions













































Clauses


































Relevant Industries

Retail

E-commerce

Food and Beverage

Entertainment

Fashion

Technology

Healthcare

Education

Financial Services

Travel and Tourism

Professional Services

Real Estate

Consumer Goods

Non-profit Organizations

Hospitality

Relevant Teams

Marketing

Digital

Communications

Legal

Procurement

Compliance

Brand Management

Business Development

Creative

Content

Social Media

Public Relations

Relevant Roles

Marketing Director

Digital Marketing Manager

Social Media Manager

Content Creator

Brand Manager

Communications Director

Marketing Coordinator

Business Development Manager

Digital Strategy Director

Account Manager

Legal Counsel

Procurement Manager

Chief Marketing Officer

Marketing Compliance Officer

Digital Communications Specialist

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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