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The Social Media Marketing Agreement is essential for businesses operating in Saudi Arabia who wish to establish a formal relationship with marketing agencies for their social media presence. This document has become increasingly important with the rapid digital transformation in Saudi Arabia, particularly in light of Vision 2030's emphasis on digital economy. The agreement covers crucial aspects such as content creation, campaign management, performance metrics, and compliance with Saudi Arabia's electronic publishing rules and data protection laws. It is designed to protect both parties' interests while ensuring all social media marketing activities align with local regulations and cultural sensitivities. The document is particularly relevant given the growing importance of social media marketing in Saudi business development and the need for clear governance of digital marketing relationships in accordance with Saudi law.

1. Parties: Identification of the service provider (marketing agency) and the client, including full legal names, addresses, and commercial registration details as required under Saudi law

2. Background: Context of the agreement and brief description of the parties' business relationship and intentions

3. Definitions: Detailed definitions of key terms used throughout the agreement, including technical social media terms and Saudi-specific legal terminology

4. Scope of Services: Detailed description of social media marketing services to be provided, platforms to be used, and deliverables

5. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination by either party

6. Fees and Payment: Payment terms, fee structure, invoicing schedule, and payment methods compliant with Saudi banking regulations

7. Service Provider Obligations: Specific responsibilities of the marketing agency, including content creation, posting schedules, and reporting

8. Client Obligations: Client's responsibilities including providing necessary materials, approvals, and access to accounts

9. Compliance with Laws: Obligations to comply with Saudi social media regulations, content guidelines, and data protection laws

10. Intellectual Property Rights: Ownership and usage rights of content, materials, and campaign assets

11. Confidentiality: Protection of confidential information and trade secrets of both parties

12. Data Protection: Compliance with Saudi data protection laws and handling of personal information

13. Performance Metrics: Key performance indicators and measurement criteria for marketing campaigns

14. Warranties and Representations: Standard warranties regarding service quality and compliance with Saudi laws

15. Limitation of Liability: Limitations on liability and indemnification provisions

16. Force Majeure: Provisions for unforeseen circumstances preventing performance

17. Dispute Resolution: Process for resolving disputes under Saudi law, including jurisdiction and applicable courts

18. General Provisions: Standard boilerplate clauses including notices, amendments, and governing law