The Distributor Evaluation document serves as a critical tool for companies operating distribution networks in Belgium, providing a structured approach to assessing distributor performance while ensuring compliance with Belgian commercial law. This document becomes necessary when companies need to establish clear, objective criteria for evaluating their distributors' performance, typically used during annual reviews, contract renewal periods, or ongoing performance monitoring. It includes comprehensive evaluation metrics covering sales performance, market penetration, customer service, compliance with company policies, and adherence to Belgian legal requirements. The document is specifically designed to align with Belgian distribution laws, including provisions for fair evaluation practices and protection of distributor rights, while maintaining the principal's ability to effectively measure and manage distribution partnerships.
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1. Parties: Identification of the evaluating company and the distributor being evaluated
2. Background: Context of the distribution relationship and purpose of the evaluation process
3. Definitions: Key terms used throughout the document, including evaluation metrics and performance indicators
4. Evaluation Period: Specification of the timeframe covered by the evaluation
5. Evaluation Criteria: Detailed outline of core performance metrics and standards
6. Evaluation Process: Step-by-step description of how the evaluation will be conducted
7. Performance Metrics: Specific quantitative and qualitative measures used for assessment
8. Reporting Requirements: Documentation and data the distributor must provide for evaluation
9. Review Meetings: Frequency and format of evaluation review meetings
10. Consequences of Evaluation: Impact of evaluation results on the distribution relationship
11. Dispute Resolution: Procedures for addressing disagreements about evaluation results
12. Confidentiality: Protection of sensitive information shared during evaluation process
1. Market-Specific Criteria: Additional evaluation criteria for specific geographic markets or product lines
2. Customer Feedback Integration: Process for incorporating customer feedback into evaluation, if applicable
3. Digital Performance Metrics: Specific criteria for online sales and digital presence, if relevant
4. Compliance Assessment: Evaluation of regulatory compliance and certifications, if required for specific industries
5. Environmental and Social Criteria: Sustainability and social responsibility metrics, if part of company policy
6. Sub-distributor Management: Evaluation criteria for managing sub-distributors, if permitted
7. Innovation and Development: Assessment of distributor's contribution to product or market development, if relevant
1. Schedule 1 - Performance Metrics Template: Detailed template for recording and calculating performance metrics
2. Schedule 2 - Evaluation Scorecard: Standardized scorecard with weightings for different evaluation criteria
3. Schedule 3 - Required Documentation List: Comprehensive list of documents required for evaluation
4. Schedule 4 - Meeting and Reporting Timeline: Annual calendar of evaluation-related meetings and report submissions
5. Schedule 5 - Improvement Plan Template: Template for documenting required improvements and action plans
6. Appendix A - Market Performance Benchmarks: Industry and market-specific performance benchmarks
7. Appendix B - Evaluation Process Flowchart: Visual representation of the evaluation process
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