Marketing Agreement

Marketing Agreement Template for Singapore

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Key Requirements PROMPT example:

"I need a Marketing Agreement for my digital marketing agency to provide social media management and content creation services to a Singapore-based fintech startup, with specific KPIs and a monthly retainer fee structure starting from March 2025."

Document background

The Marketing Agreement is essential for businesses operating in Singapore who wish to formalize their marketing arrangements. It provides a structured framework for marketing services, incorporating Singapore's legal requirements, including the Personal Data Protection Act and advertising standards. This document is particularly relevant in today's digital age where marketing activities often involve multiple channels and complex data handling requirements. The agreement typically covers service scope, deliverables, performance metrics, and intellectual property rights while ensuring compliance with Singapore's regulatory environment.

Suggested Sections

1. Parties: Identification and details of contracting parties

2. Background: Context and purpose of the marketing agreement

3. Definitions: Key terms used throughout the agreement

4. Scope of Services: Detailed description of marketing services to be provided

5. Term and Termination: Duration of agreement and termination conditions

6. Payment Terms: Fees, payment schedule, and related terms

7. Intellectual Property Rights: Ownership and usage rights of marketing materials

8. Confidentiality: Protection and handling of confidential information

9. Compliance with Laws: Obligations to comply with relevant marketing and advertising laws

10. General Provisions: Standard boilerplate clauses including governing law, notices, and assignment

Optional Sections

1. Performance Metrics: KPIs and success metrics for marketing campaigns

2. Territory Restrictions: Geographic limitations of marketing activities

3. Exclusivity: Terms regarding exclusive marketing rights

4. Data Protection: Specific provisions for handling personal data in marketing activities

5. Social Media Guidelines: Specific requirements for social media marketing

Suggested Schedules

1. Schedule 1: Service Description: Detailed scope of marketing services and deliverables

2. Schedule 2: Fee Schedule: Detailed breakdown of fees and payment terms

3. Schedule 3: Brand Guidelines: Client's branding requirements and standards

4. Schedule 4: KPI Metrics: Detailed performance indicators and measurement criteria

5. Schedule 5: Compliance Requirements: Specific regulatory requirements and compliance standards

Authors

Alex Denne

Head of Growth (Open Source Law) @ ��Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co

Relevant legal definitions

Clauses

Relevant Industries

Retail
Technology
Financial Services
Healthcare
E-commerce

Relevant Teams

Marketing
Legal
Business Development
Finance
Compliance

Relevant Roles

Marketing Director
Chief Marketing Officer
Business Development Manager
Marketing Manager
Legal Counsel

Industries

Contract Law: Based on Common Law principles and the Application of English Law Act, forms the fundamental basis for contract formation and enforcement in Singapore

Electronic Transactions Act: Governs electronic transactions and digital contracts, particularly relevant for online marketing activities and digital agreements

Personal Data Protection Act (PDPA) 2012: Regulates the collection, use, disclosure, and care of personal data in Singapore, crucial for marketing activities involving customer data

Consumer Protection (Fair Trading) Act: Protects consumers against unfair practices and ensures truthful marketing representations

Competition Act: Prevents anti-competitive practices in marketing activities and ensures fair market competition

Singapore Code of Advertising Practice (SCAP): Guidelines for ethical advertising practices and standards in Singapore

Interactive Marketing Communication & Social Media Guidelines: Specific guidelines for digital marketing, social media advertising, and interactive marketing communications

Spam Control Act: Regulates unsolicited commercial messages and electronic marketing communications

Broadcasting Act: Governs broadcast advertisements and media content regulations

Industry-Specific Marketing Guidelines: Specialized regulations for marketing in specific sectors like healthcare and financial services

Trade Marks Act: Protects brands and trademarks in marketing materials and campaigns

Patents Act: Protects inventions and innovative aspects that might be featured in marketing content

Cookie Policies: Requirements for use of cookies and similar technologies in digital marketing

E-commerce Regulations: Rules governing online business transactions and digital commerce marketing

Cross-border Marketing Regulations: Requirements for marketing activities that cross international boundaries

International Data Transfer Requirements: Regulations governing the transfer of customer data across borders for marketing purposes

GDPR Compliance: European Union data protection requirements that may apply when marketing to EU customers

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Authors

Alex Denne

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