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Title Sponsorship Agreement
"I need a Title Sponsorship Agreement for our telecommunications company to become the main sponsor of a major professional basketball league in the Philippines, with a three-year term starting January 2025 and including category exclusivity rights."
1. Parties: Identification of the sponsor and rights holder/sponsored entity
2. Background: Context of the agreement, including brief description of the parties and purpose of the sponsorship
3. Definitions: Key terms used throughout the agreement including Sponsorship Property, Territory, Term, etc.
4. Grant of Rights: Detailed description of sponsorship rights, including title sponsorship benefits and exclusivity provisions
5. Term and Renewal: Duration of the agreement and any renewal options
6. Financial Terms: Sponsorship fees, payment schedule, and any performance-related bonuses
7. Sponsor's Obligations: Key responsibilities of the sponsor, including payment and brand guidelines
8. Rights Holder's Obligations: Delivery of sponsorship benefits, reporting requirements, and quality standards
9. Intellectual Property Rights: Usage rights, approvals process, and protection of both parties' IP
10. Marketing and Promotional Rights: Specific marketing entitlements, activation rights, and usage of promotional materials
11. Representations and Warranties: Standard legal assurances from both parties
12. Termination: Circumstances allowing early termination and consequences
13. Confidentiality: Protection of sensitive information exchanged during the relationship
14. Governing Law and Dispute Resolution: Choice of Philippine law and dispute resolution mechanisms
15. General Provisions: Standard boilerplate clauses including notices, assignment, and force majeure
1. Media Rights: Required when the sponsorship includes broadcast or streaming rights
2. Hospitality Package: Include when VIP access or hospitality benefits are part of the sponsorship
3. Third Party Rights: Needed when other sponsors or rights holders are involved
4. Insurance Requirements: Include for high-risk events or when significant property is involved
5. Anti-Corruption Compliance: Required for international sponsors or when dealing with public entities
6. Data Protection: Include when personal data processing is involved in sponsorship activation
7. Force Majeure Specifics: Detailed provisions for event cancellation or modification, particularly relevant for outdoor events
8. Morality Clause: Include when reputation risk is a significant concern
9. Category Protection: Required when sponsor needs protection from competitors in specific product categories
1. Schedule 1 - Sponsorship Benefits: Detailed list of all sponsorship rights and benefits
2. Schedule 2 - Brand Guidelines: Sponsor's brand usage requirements and specifications
3. Schedule 3 - Payment Schedule: Detailed breakdown of payment amounts and dates
4. Schedule 4 - Approval Procedures: Process and timeframes for approving promotional materials
5. Schedule 5 - Performance Metrics: KPIs and measurement criteria for sponsorship success
6. Appendix A - Sponsor's Marks: Visual representations of sponsor's logos and trademarks
7. Appendix B - Territory Definition: Detailed description of geographical scope of rights
8. Appendix C - Competitor List: List of excluded competitors if category exclusivity is granted
Authors
Sports and Recreation
Entertainment and Media
Banking and Financial Services
Telecommunications
Consumer Goods
Automotive
Technology
Energy and Utilities
Aviation
Real Estate and Property Development
Food and Beverage
Healthcare and Pharmaceuticals
Legal
Marketing
Brand Management
Corporate Communications
Finance
Compliance
Events
Business Development
Commercial Operations
Partnership Management
Chief Marketing Officer
Commercial Director
Sponsorship Manager
Brand Manager
Legal Counsel
Corporate Communications Director
Events Director
Partnership Manager
Business Development Manager
Marketing Manager
Compliance Officer
Finance Director
Contract Manager
Rights Manager
Activation Manager
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