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Sponsorship Agreement Contract

Sponsorship Agreement Contract Template for India

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Key Requirements PROMPT example:

Sponsorship Agreement Contract

"I need a Sponsorship Agreement Contract for a major cricket tournament in Mumbai, where my company will be the exclusive beverage sponsor for the event running from March to May 2025, with rights to display our brand at the venue and on all promotional materials."

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Document background
The Sponsorship Agreement Contract is a crucial commercial document used in India when establishing formal sponsorship relationships between parties. It is essential for situations where one party (sponsor) provides financial or in-kind support to another party (sponsee) in exchange for promotional rights, brand exposure, or other marketing benefits. The agreement must comply with Indian legal requirements, including the Indian Contract Act, 1872, intellectual property laws, and relevant industry regulations. This document typically includes detailed provisions on payment terms, usage rights, exclusivity, termination conditions, and dispute resolution mechanisms. It's particularly important in protecting both parties' interests while ensuring clarity in deliverables, responsibilities, and performance metrics. The agreement should be tailored to specific sponsorship types (e.g., events, individuals, organizations) while maintaining compliance with Indian advertising standards and commercial laws.
Suggested Sections

1. Parties: Identification and details of the sponsor and sponsee, including registered addresses and company registration numbers

2. Background: Context of the sponsorship arrangement and brief description of both parties' business activities

3. Definitions: Detailed definitions of key terms used throughout the agreement

4. Scope of Sponsorship: Detailed description of the sponsorship arrangement, including specific rights granted and activities covered

5. Term and Duration: Period of the sponsorship agreement, including start date, end date, and any renewal provisions

6. Financial Terms: Sponsorship fees, payment schedule, and any performance-related bonuses or adjustments

7. Rights and Benefits: Specific rights granted to the sponsor, including branding, advertising, and promotional opportunities

8. Obligations of Parties: Detailed responsibilities of both sponsor and sponsee

9. Intellectual Property Rights: Usage rights and restrictions regarding logos, trademarks, and other intellectual property

10. Approvals and Quality Control: Process for approving promotional materials and maintaining quality standards

11. Exclusivity: Terms regarding category exclusivity and restrictions on competing sponsorships

12. Termination: Circumstances and procedures for early termination of the agreement

13. Confidentiality: Protection of confidential information shared between parties

14. Governing Law and Jurisdiction: Applicable law and courts for dispute resolution

15. General Provisions: Standard boilerplate clauses including notices, amendments, and assignment

Optional Sections

1. Force Majeure: Provisions for handling events beyond parties' control - particularly relevant for event-based sponsorships

2. Morality Clause: Right to terminate if either party's reputation is compromised - important for high-profile sponsorships

3. Insurance: Insurance requirements and coverage obligations - relevant for event or activity-based sponsorships

4. Anti-Doping Compliance: Specific provisions for sports-related sponsorships

5. Digital Rights: Detailed provisions for social media and online content - relevant for digital-heavy sponsorships

6. Hospitality Benefits: Details of VIP access, tickets, or hospitality arrangements - relevant for event sponsorships

7. Change of Control: Provisions dealing with ownership changes - important for long-term sponsorships

8. Dispute Resolution: Alternative dispute resolution mechanisms like mediation or arbitration

Suggested Schedules

1. Schedule A - Brand Guidelines: Detailed specifications for logo usage, brand colors, and styling requirements

2. Schedule B - Sponsorship Benefits: Detailed list of all sponsorship benefits, including specifications and quantities

3. Schedule C - Payment Schedule: Detailed breakdown of payment amounts, dates, and any associated conditions

4. Schedule D - Approval Process: Step-by-step process for obtaining approvals for promotional materials

5. Schedule E - Performance Metrics: Specific KPIs or metrics for measuring sponsorship success

6. Schedule F - Technical Specifications: Technical requirements for digital assets, signage, or other promotional materials

7. Appendix 1 - Contact Details: List of key contacts from both parties and their roles

8. Appendix 2 - Competitor List: List of competing brands or companies excluded under exclusivity provisions

Authors

Alex Denne

Head of Growth (Open Source Law) @ ºÚÁÏÊÓƵ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions






































Clauses




































Relevant Industries

Sports & Recreation

Entertainment & Media

Education

Arts & Culture

Technology

Financial Services

Healthcare

Non-Profit & Charity

Professional Services

Retail & Consumer Goods

Events & Conferences

Broadcasting & Digital Media

Relevant Teams

Legal

Marketing

Brand Management

Corporate Communications

Business Development

Compliance

Commercial Operations

Events Management

Partnership Management

Finance

Relevant Roles

Chief Marketing Officer

Brand Manager

Sponsorship Manager

Legal Counsel

Corporate Communications Director

Business Development Manager

Events Manager

Partnership Director

Marketing Director

Compliance Officer

Contract Manager

Chief Commercial Officer

Sports Marketing Manager

Brand Licensing Manager

Industries









Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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