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1. Media Buying Services: Detailed terms for media planning, buying, and placement services if the agency handles media purchasing

2. Digital Marketing Services: Specific provisions for digital marketing, social media, and online advertising services

3. Performance Metrics: KPIs and performance measurement criteria when specific targets are agreed

4. Data Protection and Privacy: Enhanced data protection provisions when handling personal data for targeted advertising

5. Creative Services Team: Dedicated team structure and key personnel commitments if specific staff are crucial to the agreement

6. Exclusivity: Exclusivity provisions if the agency is to be the sole provider for certain services or industries

7. International Services: Additional terms for cross-border advertising services and compliance with international regulations

8. Crisis Management: Procedures for handling advertising-related crises or controversial content

1. Schedule 1 - Scope of Services: Detailed breakdown of all advertising services, deliverables, and specifications

2. Schedule 2 - Fee Schedule: Comprehensive fee structure, rate cards, and commission arrangements

3. Schedule 3 - Service Level Agreement: Specific performance standards, response times, and quality metrics

4. Schedule 4 - Approval Matrix: Detailed workflow for approvals, including timelines and responsible parties

5. Schedule 5 - Brand Guidelines: Client's branding requirements and guidelines for advertising materials

6. Appendix A - Key Personnel: List of key team members and their roles in service delivery

7. Appendix B - Reporting Templates: Standard formats for campaign performance and financial reporting

8. Appendix C - Third-Party Vendors: Approved list of third-party suppliers and contractors