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Marketing Agreement Template for Denmark

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Key Requirements PROMPT example:

Marketing Agreement

I need a Marketing Agreement for engaging a Danish marketing agency to handle our company's social media presence and digital advertising campaigns, with specific provisions for GDPR compliance and content approval processes, starting March 2025.

What is a Marketing Agreement?

The Marketing Agreement serves as a vital legal framework for establishing professional marketing relationships under Danish law. It is specifically designed for situations where a company or individual engages a marketing service provider to conduct marketing activities on their behalf. This agreement is essential in today's business environment where marketing activities must comply with strict regulatory requirements, particularly the Danish Marketing Practices Act and GDPR. The Marketing Agreement covers crucial elements including service scope, deliverables, compensation, intellectual property rights, data protection, and compliance requirements. It's particularly relevant in the Danish business context where marketing activities are highly regulated and must adhere to both national and EU standards. The document provides necessary protections for both parties while ensuring marketing activities remain within legal boundaries.

What sections should be included in a Marketing Agreement?

1. Parties: Identification and details of the contracting parties

2. Background: Context of the agreement and business relationship

3. Definitions: Key terms used throughout the agreement

4. Scope of Services: Detailed description of marketing services to be provided

5. Term and Termination: Duration of agreement and termination provisions

6. Compensation and Payment Terms: Fee structure, payment schedule, and related terms

7. Obligations of Service Provider: Marketing agency's responsibilities and commitments

8. Client Obligations: Client's responsibilities including provision of materials and approvals

9. Compliance with Laws: Compliance with marketing laws, GDPR, and other relevant regulations

10. Intellectual Property Rights: Ownership and usage rights of marketing materials and content

11. Confidentiality: Protection of confidential information and trade secrets

12. Data Protection: GDPR compliance and data processing requirements

13. Representations and Warranties: Parties' assurances regarding capacity and service quality

14. Limitation of Liability: Scope of liability and limitations under Danish law

15. Force Majeure: Provisions for unforeseen circumstances affecting performance

16. Governing Law and Jurisdiction: Confirmation of Danish law application and dispute resolution

What sections are optional to include in a Marketing Agreement?

1. International Marketing Provisions: Additional terms for cross-border marketing activities

2. Social Media Marketing: Specific terms for social media marketing services and platform compliance

3. Performance Metrics and KPIs: Detailed performance measurement criteria and targets

4. Subcontractor Requirements: Terms governing the use of subcontractors or third-party services

5. Agency-Client Relationship: Specific terms defining the nature of the agency relationship

6. Credit and Payment Terms: Detailed payment structures for complex compensation arrangements

7. Marketing Channel Specific Terms: Special provisions for specific marketing channels (TV, radio, print, etc.)

8. Competition and Non-Solicitation: Restrictions on competitive activities and client/employee solicitation

9. Crisis Management: Procedures for handling marketing-related crises or PR issues

What schedules should be included in a Marketing Agreement?

1. Schedule A - Service Description: Detailed scope of marketing services and deliverables

2. Schedule B - Fee Schedule: Detailed breakdown of fees, rates, and payment terms

3. Schedule C - Brand Guidelines: Client's branding requirements and usage guidelines

4. Schedule D - Campaign Calendar: Timeline of marketing activities and campaigns

5. Schedule E - Performance Metrics: Specific KPIs and measurement criteria

6. Schedule F - Approved Subcontractors: List of pre-approved third-party service providers

7. Schedule G - Data Processing Agreement: GDPR-compliant data processing terms and details

8. Schedule H - Creative Brief Template: Standard format for campaign briefs and approvals

9. Appendix 1 - Contact Information: Key contacts and escalation procedures for both parties

Authors

Alex Denne

Head of Growth (Open Source Law) @ 黑料视频 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
















































Clauses













































Relevant Industries

Retail

E-commerce

Technology

Financial Services

Healthcare

Manufacturing

Consumer Goods

Professional Services

Entertainment

Hospitality

Education

Real Estate

Telecommunications

Automotive

Non-profit

Relevant Teams

Legal

Marketing

Procurement

Compliance

Business Development

Commercial

Operations

Creative

Digital

Brand Management

Finance

Executive Leadership

Relevant Roles

Marketing Director

Chief Marketing Officer

Legal Counsel

Procurement Manager

Brand Manager

Marketing Manager

Business Development Director

Commercial Director

Agency Account Director

Compliance Officer

Data Protection Officer

Contract Manager

Creative Director

Digital Marketing Manager

CEO

Operations Manager

Industries









Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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