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A Value Added Reseller Agreement lets companies legally resell products after adding their own improvements or services. For example, a Belgian software company might buy basic accounting programs, add local tax features, and then resell the enhanced version to businesses under their own brand.

Under Belgian commercial law, these agreements spell out crucial details like pricing structures, intellectual property rights, and quality standards. They protect both the original manufacturer and the reseller while defining how much value must be added before resale. Many Belgian tech firms use these agreements to build legitimate distribution channels and comply with EU competition rules.

Use a Value Added Reseller Agreement when you plan to enhance and resell another company's products in the Belgian market. This is essential for businesses that modify existing products—like adding local language support to software, customizing hardware with specialized components, or bundling products with technical services.

The agreement becomes crucial before starting any modification or resale activities, particularly under Belgian distribution laws. It protects your right to modify the original product, sets clear profit margins, and establishes warranty responsibilities. For tech companies operating across EU borders, having this agreement in place helps prevent intellectual property disputes and ensures compliance with regional competition regulations.

• Basic Reseller Agreements: Cover standard product resale with minimal customization, typically used by software distributors adding basic localization
• Full-Service VAR Agreements: Include extensive modification rights, technical support obligations, and training requirements—common in complex IT solutions
• Industry-Specific VARs: Tailored for sectors like healthcare or finance, with specific Belgian regulatory compliance clauses
• Cross-Border VAR Agreements: Address EU-wide distribution rights and multi-jurisdiction compliance, especially important for Benelux operations
• Limited Territory VARs: Restrict sales to specific Belgian regions or market segments, often used in exclusive distribution arrangements

• Original Manufacturers: Companies who create the base products and grant resale rights, often international tech firms operating in Belgium
• Value Added Resellers: Belgian businesses that enhance products with local features, support, or services before reselling
• Corporate Lawyers: Draft and review agreements to ensure compliance with Belgian and EU competition laws
• Sales Directors: Negotiate terms, pricing structures, and territory restrictions
• Technical Teams: Define product modifications and support requirements in the agreement's technical specifications
• Compliance Officers: Monitor adherence to agreement terms and maintain required documentation

• Product Details: Document exact specifications of original products and planned modifications or enhancements
• Territory Scope: Define precise geographical boundaries for resale within Belgium and any EU cross-border considerations
• Pricing Structure: Outline wholesale costs, suggested retail prices, and minimum margins
• Technical Requirements: List all support services, training needs, and quality standards
• IP Rights: Gather documentation on intellectual property permissions and limitations
• Compliance Check: Review Belgian competition laws and EU distribution regulations
• Internal Review: Use our platform to generate a customized agreement that includes all required elements under Belgian law

• Party Identification: Full legal names, registration numbers, and addresses of manufacturer and reseller
• Product Definition: Detailed description of original products and permitted modifications
• Territory Rights: Specific Belgian regions or EU countries where resale is authorized
• Value-Add Requirements: Minimum modifications or services required before resale
• Pricing Terms: Purchase costs, resale margins, and payment conditions
• IP Protection: Scope of intellectual property rights and usage limitations
• Quality Standards: Required product testing and certification processes
• Duration & Termination: Agreement length and exit conditions under Belgian law
• Dispute Resolution: Belgian court jurisdiction and applicable laws

A Value Added Reseller Agreement differs significantly from a Distribution Agreement in several key ways, though both involve selling products to end customers. While distributors typically just resell products as-is, VARs must add significant value through customization, integration, or enhanced services.

• Product Modification Rights: VARs have explicit permission to modify or enhance the original product, while distributors must sell items unchanged
• Technical Requirements: VAR agreements include detailed specifications for product modifications and support services; distribution agreements focus mainly on sales terms
• Pricing Structure: VARs usually have higher margins to account for added value services; distributors work with standard wholesale-retail margins
• Intellectual Property: VAR agreements contain extensive IP provisions covering both original and modified products; distribution agreements focus only on original product rights