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The Co-Branding Partnership Agreement is essential for businesses seeking to collaborate on joint branding initiatives in the Philippines. This document is particularly relevant when two or more established brands wish to leverage each other's market presence, reputation, and customer base through collaborative marketing, product development, or service offerings. The agreement must comply with Philippine legal requirements, particularly the Intellectual Property Code (RA 8293), Competition Act (RA 10667), and Consumer Act (RA 7394). It typically includes detailed provisions on brand usage rights, approval processes, quality control standards, revenue sharing mechanisms, and termination procedures. This type of agreement is commonly used for product launches, marketing campaigns, loyalty programs, or long-term strategic partnerships where brand value and reputation are key considerations.

1. Parties: Identification of the contracting parties, including their legal names, addresses, and company registration details

2. Background: Context of the agreement, including the parties' business activities and their intention to enter into a co-branding partnership

3. Definitions: Definitions of key terms used throughout the agreement

4. Grant of Rights: Mutual authorization for use of each party's brands, trademarks, and other intellectual property

5. Brand Usage Guidelines: Specific rules and standards for how each party's brand assets may be used

6. Approval Process: Procedures for reviewing and approving co-branded materials and marketing initiatives

7. Term and Territory: Duration of the agreement and geographical scope of the partnership

8. Financial Terms: Revenue sharing, cost allocation, and payment terms

9. Quality Control: Standards for maintaining brand quality and consistency

10. Intellectual Property Protection: Provisions for protecting each party's IP rights and handling infringement

11. Confidentiality: Protection of confidential information exchanged during the partnership

12. Representations and Warranties: Each party's assurances regarding their rights and capabilities

13. Termination: Circumstances and procedures for ending the agreement

14. Post-Termination Obligations: Responsibilities and restrictions after the agreement ends

15. General Provisions: Standard clauses including notices, amendments, governing law, and dispute resolution