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Reseller License Agreement
"I need a Reseller License Agreement for my software company based in Amsterdam, granting exclusive distribution rights in the Benelux region to a single reseller, with specific performance targets and quarterly minimum purchase commitments starting March 2025."
1. Parties: Identification and details of the licensor and reseller
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Defined terms used throughout the agreement
4. Appointment and Scope: Terms of reseller appointment, territory, and exclusivity status
5. License Grant: Scope of license, permitted uses, and restrictions
6. Intellectual Property Rights: Ownership and protection of IP rights, including trademarks and copyrights
7. Obligations of Licensor: Licensor's responsibilities including product delivery, support, and updates
8. Obligations of Reseller: Reseller's duties, minimum purchase requirements, and performance standards
9. Financial Terms: Pricing, payment terms, currencies, and payment methods
10. Ordering and Delivery: Process for ordering products and delivery arrangements
11. Marketing and Promotion: Requirements for marketing activities and use of promotional materials
12. Confidentiality: Protection of confidential information and trade secrets
13. Term and Termination: Duration of agreement and termination provisions
14. Post-Termination: Rights and obligations after agreement termination
15. Warranties and Indemnities: Product warranties and mutual indemnification provisions
16. Limitation of Liability: Limitations on parties' liability and excluded losses
17. General Provisions: Standard legal provisions including notices, assignment, and amendments
1. End User Terms: Required when reseller needs to impose specific terms on end users
2. Service Level Agreement: Include when specific performance metrics and support levels are required
3. Data Protection: Required when personal data processing is involved in the relationship
4. Insurance: Include when specific insurance requirements are needed
5. Source Code Escrow: Required for software products where source code protection is needed
6. Anti-Corruption: Include for international deals or when dealing with government entities
7. Training and Certification: Required when reseller staff need specific product training
8. Minimum Stock Requirements: Include when reseller must maintain inventory levels
1. Products and Pricing Schedule: List of licensed products and associated pricing structure
2. Territory Definition: Detailed description of authorized sales territory
3. Service Level Requirements: Detailed support and maintenance requirements
4. Technical Specifications: Technical details of licensed products
5. Trademark Usage Guidelines: Rules for using licensor's trademarks and branding
6. Minimum Performance Criteria: Specific sales targets and performance metrics
7. Marketing Guidelines: Detailed marketing requirements and approved materials
8. Approved Sub-resellers: List of authorized sub-resellers if applicable
Authors
Software & Technology
Manufacturing
Electronics
Telecommunications
IT Services
Medical Devices
Industrial Equipment
Consumer Goods
Automotive
Clean Technology
Digital Services
Professional Services
Legal
Sales
Commercial
Business Development
Partner Management
Operations
Compliance
Product Management
Channel Management
Contract Administration
Account Management
Chief Executive Officer
Commercial Director
Sales Director
Channel Manager
Partner Manager
Legal Counsel
Contract Manager
Business Development Manager
Operations Director
Compliance Officer
Product Manager
Account Manager
Partner Account Executive
Chief Commercial Officer
Licensing Manager
Distribution Manager
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