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Marketing Support Agreement
"I need a Marketing Support Agreement governed by Hong Kong law for engaging a digital marketing agency to handle our e-commerce platform's marketing activities across Asia, with special attention to data privacy and cross-border marketing regulations, starting March 2025."
1. Parties: Identification and details of the contracting parties
2. Background: Context of the agreement and business relationship
3. Definitions and Interpretation: Key terms and their meanings used throughout the agreement
4. Scope of Services: Detailed description of marketing support services to be provided
5. Service Provider's Obligations: Key responsibilities and commitments of the marketing service provider
6. Client's Obligations: Responsibilities and commitments of the client
7. Fees and Payment Terms: Pricing, payment schedule, and related financial terms
8. Performance Metrics and Reporting: KPIs, reporting requirements, and performance evaluation criteria
9. Intellectual Property Rights: Ownership and usage rights of marketing materials and content
10. Confidentiality: Protection of confidential information and trade secrets
11. Compliance with Laws: Obligation to comply with relevant Hong Kong laws and regulations
12. Term and Termination: Duration of agreement and termination provisions
13. Liability and Indemnification: Limitation of liability and indemnification obligations
14. General Provisions: Standard boilerplate clauses including governing law, notices, etc.
1. Data Protection and Privacy: Required when personal data processing is involved in marketing activities
2. Digital Marketing Services: Specific provisions for online marketing activities and digital platforms
3. Cross-border Marketing: Required when marketing activities extend beyond Hong Kong
4. Industry-Specific Compliance: Additional compliance requirements for regulated industries
5. Subcontractor Provisions: Required when third-party service providers may be engaged
6. Marketing Content Approval Process: Detailed procedures for content review and approval
7. Crisis Management: Procedures for handling marketing-related crises or controversies
8. Non-Compete and Non-Solicitation: Restrictions on competitive activities and employee solicitation
1. Schedule 1 - Service Level Agreement: Detailed performance standards and service levels
2. Schedule 2 - Fee Schedule: Detailed breakdown of fees, costs, and payment terms
3. Schedule 3 - Approved Marketing Channels: List of authorized marketing platforms and channels
4. Schedule 4 - Brand Guidelines: Client's branding requirements and usage guidelines
5. Schedule 5 - Reporting Templates: Standard formats for performance and activity reporting
6. Schedule 6 - Key Personnel: List of key team members and their roles
7. Appendix A - Compliance Checklist: Regulatory compliance requirements and checkpoints
8. Appendix B - Content Approval Flow: Step-by-step process for content review and approval
Authors
Retail
E-commerce
Financial Services
Technology
Consumer Goods
Professional Services
Healthcare
Real Estate
Hospitality
Education
Entertainment
Fashion and Luxury
Food and Beverage
Telecommunications
Legal
Marketing
Procurement
Compliance
Finance
Business Development
Brand Management
Digital Marketing
Corporate Communications
Operations
Chief Marketing Officer
Marketing Director
Brand Manager
Marketing Manager
Digital Marketing Manager
Account Director
Business Development Manager
Legal Counsel
Procurement Manager
Compliance Officer
Contract Manager
Agency Relations Manager
Marketing Operations Manager
Chief Commercial Officer
Marketing Consultant
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