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A sports agent representation agreement appoints an agent to represent an athlete or sports professional in contract negotiations, endorsements, image rights, and media opportunities. It covers the scope of the agent's authority, duration, commission rates, exclusivity, approval processes, termination rights, and post-termination obligations on both parties.

In football, yes. The FA implemented the FIFA Football Agents Regulations in 2023, requiring agents representing players or clubs in football transactions to hold an FA licence. Agents in other sports are not subject to a statutory licensing regime in England and Wales, though individual governing bodies (such as the ECB for cricket) may impose their own accreditation requirements.

Commission is typically a percentage of the athlete's gross earnings from contracts the agent negotiates, commonly between 5% and 20% depending on the sport and market. The FA's regulations cap football agent fees in relation to player contracts. The agreement should specify whether commission applies to base salary only or includes bonuses, image rights income, and endorsements.

That depends on the authority granted. Most representation agreements give the agent authority to negotiate but require the athlete's signature to bind them to a final contract. The agreement should state clearly whether the agent has actual authority to accept offers or merely to negotiate, and include an express approval process before any binding commitment is made.

Exclusivity is typically granted for specific categories (transfer negotiations, boot deals, media work) and geographic regions. The athlete should not simultaneously retain multiple agents covering the same category. The agreement should include performance obligations that trigger a right for the athlete to end exclusivity if the agent fails to deliver a minimum level of activity or results.

The agent must not offer, promise, or pay any inducement to a club official, coach, or decision-maker to secure a placement or contract for the athlete. Under the Bribery Act 2010, the athlete could face liability as a principal if an agent bribes on their behalf and there were no adequate prevention procedures. The representation agreement should include express anti-bribery warranties and an obligation to comply with all applicable law.

The agreement should specify a notice period for termination, commonly 30 to 90 days, and circumstances where either party can terminate immediately (material breach, insolvency, the agent losing their licence). Post-termination, the agent typically retains a right to commission on contracts concluded before termination, or on those resulting from negotiations that were substantially advanced before the notice was given.

The agent will handle sensitive personal data about the athlete including medical and financial information. The agreement should identify the legal basis for processing, restrict use of personal data to agreed representation purposes, require the agent to maintain appropriate security measures, prohibit disclosure to third parties without the athlete's consent, and require data deletion on termination of the agreement.