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Influencer Collaboration Agreement
I need an Influencer Collaboration Agreement for a Danish beauty brand partnering with a lifestyle influencer for a 6-month campaign starting March 2025, including exclusivity provisions and specific content requirements for Instagram and TikTok.
1. Parties: Identification of the brand/company and the influencer, including business details and contact information
2. Background: Context of the collaboration and brief description of each party's business/activities
3. Definitions: Key terms used throughout the agreement including 'Content', 'Platform', 'Campaign', 'Deliverables'
4. Scope of Services: Detailed description of the influencer's services, deliverables, and campaign requirements
5. Content Requirements: Specific guidelines for content creation, including brand guidelines and regulatory compliance
6. Approval Process: Process for content review and approval before publication
7. Compensation: Payment terms, amounts, and schedule, including any performance-based bonuses
8. Compliance with Marketing Laws: Requirements for disclosure of commercial relationship and compliance with Danish Marketing Practices Act
9. Intellectual Property Rights: Ownership and licensing of content, including usage rights and restrictions
10. Confidentiality: Protection of confidential information shared during the collaboration
11. Term and Termination: Duration of the agreement and conditions for termination
12. Representations and Warranties: Parties' assertions about their capacity and authority to enter the agreement
13. Liability and Indemnification: Allocation of risks and responsibilities between parties
14. General Provisions: Standard clauses including governing law, jurisdiction, and entire agreement
1. Exclusivity: Restrictions on working with competing brands, used when exclusive collaboration is required
2. Performance Metrics: Specific KPIs and measurement criteria, used for performance-based agreements
3. Crisis Management: Procedures for handling negative publicity or social media incidents
4. Content Usage After Termination: Rules for content use after the collaboration ends, important for long-term content strategies
5. Data Protection: Detailed GDPR compliance requirements, needed when significant personal data processing is involved
6. International Usage: Rules for content use in multiple jurisdictions, needed for international campaigns
7. Image Rights: Specific provisions for use of influencer's image and personality rights
8. Morality Clause: Behavioral standards and consequences of controversial actions
1. Campaign Brief: Detailed description of the campaign objectives, timeline, and specific requirements
2. Content Guidelines: Brand guidelines, tone of voice, and specific content creation requirements
3. Compensation Schedule: Detailed breakdown of payment structure, including any performance bonuses
4. Approved Platforms: List of social media platforms and specific requirements for each
5. Disclosure Requirements: Specific language and format for commercial relationship disclosure
6. Technical Requirements: Technical specifications for content creation (image resolution, video format, etc.)
7. Reporting Template: Format and requirements for campaign performance reporting
Authors
Retail
Fashion
Beauty and Cosmetics
Consumer Electronics
Food and Beverage
Travel and Tourism
Gaming
Fitness and Wellness
Lifestyle Products
Entertainment
Financial Services
Automotive
Sports Equipment
Home and Interior Design
Education
Legal
Marketing
Social Media
Digital
Compliance
Brand Management
Communications
Content Strategy
Partnerships
Public Relations
Marketing Manager
Social Media Manager
Brand Manager
Legal Counsel
Compliance Officer
Digital Marketing Director
Influencer Marketing Specialist
Content Strategy Manager
Partnership Manager
Communications Director
Marketing Compliance Manager
Brand Communications Manager
Digital Campaign Manager
Chief Marketing Officer
Contract Manager
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