Document background
The Agency Partnership Agreement serves as a specialized contractual framework for businesses seeking to establish a commercial presence in Denmark or expand their operations through a hybrid agency-partnership model. This document type is particularly relevant when a principal company wishes to create a stronger, more integrated relationship with their agent than a standard agency agreement would provide, while maintaining certain controls and brand consistency. The agreement must comply with Danish law, particularly the Commercial Agents Act and Partnership Act, while addressing specific commercial requirements such as territory rights, commission structures, and operational procedures. It's commonly used when companies want to incentivize agents through profit sharing and greater involvement in the business while maintaining the principal-agent relationship's core elements. The document includes detailed provisions for both the agency aspects (such as commission and territory) and partnership elements (such as profit sharing and joint decision-making), making it more comprehensive than standard agency agreements.
