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Influencer Partnership Agreement Template for Belgium

A comprehensive legal agreement governed by Belgian law that establishes the terms and conditions for a partnership between a brand/company and a social media influencer or content creator. The document outlines the scope of collaboration, content requirements, compensation terms, intellectual property rights, compliance obligations under Belgian advertising laws, and data protection requirements under GDPR. It includes specific provisions for content approval processes, disclosure requirements, performance metrics, and crisis management procedures, all aligned with Belgian regulatory framework and EU marketing regulations.

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What is a Influencer Partnership Agreement?

The Influencer Partnership Agreement is essential for businesses engaging in influencer marketing within Belgium's legal framework. It serves as a comprehensive legal foundation for collaborations between brands and social media influencers, ensuring compliance with Belgian advertising laws, EU regulations, and platform-specific requirements. This document is particularly crucial given the increasing scrutiny of influencer marketing by Belgian authorities and the need to clearly define content ownership, compensation structures, and disclosure requirements. The agreement typically includes detailed provisions for content approval, usage rights, performance metrics, and compliance with Belgian economic law and GDPR requirements. It's designed to protect both parties' interests while ensuring transparency in digital marketing communications.

What sections should be included in a Influencer Partnership Agreement?

1. Parties: Identification of the brand/company and the influencer, including legal names, registration details, and contact information

2. Background: Context of the agreement, brief description of the parties' businesses, and general purpose of the collaboration

3. Definitions: Definitions of key terms used throughout the agreement, including 'Content', 'Platform', 'Campaign', 'Deliverables', etc.

4. Scope of Services: Detailed description of the influencer's obligations, content requirements, and delivery specifications

5. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination

6. Compensation and Payment Terms: Fee structure, payment schedule, and any performance-based bonuses

7. Content Approval Process: Procedures for content submission, review, revision, and approval

8. Compliance Requirements: Advertising disclosure requirements, platform guidelines, and regulatory compliance obligations

9. Intellectual Property Rights: Ownership and licensing of content, usage rights, and brand asset usage

10. Confidentiality: Protection of confidential information and trade secrets

11. Exclusivity and Non-Competition: Restrictions on working with competing brands during the agreement term

12. Representations and Warranties: Parties' assurances regarding their capacity, rights, and obligations

13. Liability and Indemnification: Allocation of risks and responsibilities between parties

14. General Provisions: Standard legal clauses including governing law, jurisdiction, and amendment procedures

What sections are optional to include in a Influencer Partnership Agreement?

1. Performance Metrics: Specific KPIs and measurement criteria - include when the partnership is performance-based

2. Product Provision: Terms for providing products to the influencer - include when physical products are part of the agreement

3. Event Attendance: Requirements for attending brand events - include when in-person appearances are required

4. Crisis Management: Procedures for handling PR issues - include for high-profile partnerships

5. Content Usage Rights After Termination: Terms for content use post-collaboration - include when long-term content rights are needed

6. International Usage: Terms for content use in multiple jurisdictions - include for international campaigns

7. Data Protection: Detailed GDPR compliance measures - include when significant personal data processing is involved

8. Morality Clause: Behavioral standards and consequences - include for high-value or sensitive brand partnerships

What schedules should be included in a Influencer Partnership Agreement?

1. Schedule 1: Campaign Brief: Detailed description of specific campaigns, content requirements, and deadlines

2. Schedule 2: Compensation Details: Detailed breakdown of fees, payment structure, and any performance-based incentives

3. Schedule 3: Brand Guidelines: Specific requirements for brand representation, including dos and don'ts

4. Schedule 4: Content Guidelines: Platform-specific content requirements and best practices

5. Schedule 5: Disclosure Requirements: Specific requirements for advertising disclosure based on Belgian law and platform policies

6. Schedule 6: Technical Requirements: Technical specifications for content delivery, including format, resolution, etc.

7. Appendix A: Approved Hashtags and Messaging: List of mandatory and approved hashtags and key messages

8. Appendix B: Contact List: Key contacts for both parties, including emergency contacts

Authors

Alex Denne

Head of Growth (Open Source Law) @ 黑料视频 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents

Jurisdiction

Belgium

Publisher

黑料视频

Cost

Free to use

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