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A Trademark Agreement lets companies share, license, or transfer rights to their protected brand elements under Belgian intellectual property law. It spells out how trademarks can be used, covering everything from logos and names to distinctive product features that identify specific goods or services.

These agreements help Belgian businesses protect their brand value while setting clear rules for trademark usage, payment terms, and quality control. They're especially important when companies collaborate on projects, expand into new markets, or want to maintain control over their brand identity while allowing others to benefit from their established reputation. Belgian courts enforce these contracts under both national trademark laws and EU regulations.

Use a Trademark Agreement when partnering with other businesses to use your brand assets in Belgium. This agreement becomes essential during franchise expansions, joint marketing campaigns, or when licensing your trademark to manufacturers or distributors who will put your brand on their products.

The timing is critical - put this agreement in place before any third party starts using your trademark. Belgian law requires clear documentation of trademark rights and usage terms to maintain legal protection. This becomes especially important during international business deals, mergers, or when expanding your brand's presence across EU markets while maintaining control over your intellectual property.

• Standard License Agreement: Lets one company use another's trademark while maintaining strict quality control. Common in retail and manufacturing partnerships across Belgium.
• Co-existence Agreement: Helps similar brands operate in the same market without confusion. Often used when companies have similar names or logos.
• Assignment Agreement: Transfers complete ownership of a trademark to another party, including all associated rights and goodwill.
• Security Interest Agreement: Uses the trademark as collateral for financing, common in business loans and acquisitions.
• Cross-licensing Agreement: Allows multiple parties to use each other's trademarks, popular in joint ventures and collaborative projects.

• Brand Owners: Companies or individuals who own registered trademarks in Belgium and want to protect or monetize their intellectual property rights.
• Licensees: Businesses seeking permission to use another company's trademark, often retailers, manufacturers, or distributors.
• IP Lawyers: Belgian legal professionals who draft, review, and negotiate trademark agreements to ensure compliance with EU and national laws.
• Franchise Partners: Companies expanding through franchise networks who need clear terms for trademark usage.
• Quality Control Teams: Staff responsible for monitoring trademark use and maintaining brand standards under the agreement.

• Trademark Details: Gather registration numbers, classes, and territories covered by your Belgian and EU trademark registrations.
• Usage Parameters: Define exact ways the trademark can be used, including permitted products, services, and geographical areas.
• Quality Standards: Document specific brand guidelines, quality control measures, and inspection rights.
• Financial Terms: Determine royalty rates, payment schedules, and reporting requirements.
• Compliance Check: Our platform ensures your agreement follows Belgian IP laws while including all mandatory elements and protection measures.
• Termination Conditions: Specify clear grounds for ending the agreement and post-termination obligations.

• Identification Section: Full details of the trademark owner, licensee, and specific marks covered, including registration numbers.
• Usage Rights: Clear scope of permitted trademark use, territories, and any restrictions under Belgian law.
• Quality Control: Specific standards, inspection rights, and compliance requirements to maintain trademark validity.
• Financial Terms: Detailed payment structure, reporting obligations, and audit rights.
• Duration and Termination: Agreement length, renewal options, and grounds for early termination.
• Dispute Resolution: Belgian jurisdiction choice, applicable law, and conflict resolution procedures.
• Signatures: Proper execution blocks for all parties, with dates and titles.

A Trademark Agreement differs significantly from a Copyright Agreement in both scope and protection. While both protect intellectual property rights under Belgian law, they serve distinct purposes and cover different aspects of business assets.

• Protected Subject Matter: Trademark Agreements protect brand identifiers like logos, names, and slogans, while Copyright Agreements safeguard original creative works like texts, artwork, or software.
• Duration of Protection: Trademarks can be renewed indefinitely as long as they're actively used in commerce, whereas copyrights have a fixed term under Belgian law.
• Usage Requirements: Trademark protection requires active commercial use and quality control measures, while copyright protection is automatic upon creation.
• Territorial Scope: Trademark rights are territory-specific and need registration in Belgium or the EU, while copyright protection is international under the Berne Convention.