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A White Label Agreement lets one company sell another company's products or services under their own brand name. These contracts are common in Austrian business, especially in software, financial services, and consumer goods. The original manufacturer creates the product, while the reseller handles marketing and customer relationships under their own logo and identity.

Under Austrian commercial law, these agreements must clearly outline quality standards, liability rules, and intellectual property rights. They help smaller businesses compete by offering established products without massive development costs. The agreement typically covers branding guidelines, pricing structures, and both parties' obligations regarding customer support and warranty claims.

Consider a White Label Agreement when you need to quickly expand your product lineup without investing in development. This works especially well for Austrian businesses entering new markets or adding complementary services. For example, a local bank might use white labeling to offer investment products from a larger financial institution, or a software company could rebrand an established payment processing system.

The timing is right when you have a clear market opportunity but lack the resources or expertise to develop solutions internally. Under Austrian commercial law, these agreements work best with thorough due diligence on your partner's reputation and compliance track record. They're particularly valuable when speed to market matters more than building everything from scratch.

• White Label Service Agreement: Focuses on ongoing service delivery and support, commonly used in SaaS, consulting, or managed services. Includes detailed service level agreements and performance metrics.
• White Label Solution Agreement: Designed for complete product solutions, including software, hardware, or integrated systems. Emphasizes intellectual property rights, technical specifications, and implementation requirements under Austrian law.

• Original Manufacturers: Companies that create products or services and allow others to rebrand them. Often larger firms with established production capabilities seeking wider distribution across Austrian markets.
• Resellers/Distributors: Businesses that market and sell the white-labeled products under their own brand name, typically focusing on customer relationships and local market presence.
• Legal Counsel: Corporate lawyers who draft and review these agreements to ensure compliance with Austrian commercial law and protect both parties' interests.
• Quality Control Teams: Staff responsible for maintaining product standards and ensuring compliance with the agreement's specifications.

• Core Business Details: Gather exact specifications of products or services, pricing structures, and quality standards that will be white-labeled.
• Branding Guidelines: Document rules for logo usage, marketing materials, and brand identity requirements under Austrian trademark laws.
• Service Levels: Define performance metrics, support responsibilities, and response times for both parties.
• Legal Requirements: List all necessary licenses, permits, and certifications required under Austrian regulations.
• Document Generation: Use our platform to create a legally sound White Label Agreement, ensuring all mandatory elements are included and properly structured.

• Party Details: Full legal names, registered addresses, and authorized representatives of both manufacturer and reseller under Austrian law.
• Product Specifications: Detailed description of goods or services, quality standards, and technical requirements.
• Intellectual Property Rights: Clear terms on trademark usage, licensing scope, and ownership of modified materials.
• Compliance Requirements: Data protection measures aligned with GDPR and Austrian privacy laws.
• Service Level Terms: Performance metrics, support obligations, and quality control procedures.
• Termination Provisions: Clear conditions for ending the agreement and post-termination obligations.

A White Label Agreement differs significantly from a Development Agreement, though both involve product creation and commercialization. While white labeling focuses on rebranding existing products, development agreements cover the creation of new products from scratch.

• Ownership Structure: White Label Agreements maintain the original manufacturer's ownership of intellectual property, while Development Agreements typically transfer IP rights to the commissioning party.
• Time to Market: White labeling offers immediate access to ready-made products, whereas development agreements involve longer timelines for product creation and testing.
• Risk Distribution: Development Agreements place development risks on the creator, while White Label Agreements focus on marketing and distribution risks.
• Cost Structure: White labeling usually involves fixed pricing for finished products, while development agreements often include milestone payments and ongoing development costs.