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1. Digital Marketing Services: Specific provisions for digital marketing activities, needed when online services are included

2. Social Media Management: Terms specific to social media management services, if applicable

3. Performance Metrics: KPIs and performance measurement criteria, recommended for performance-based agreements

4. Content Approval Process: Detailed process for content review and approval, important for highly regulated industries

5. Crisis Management: Procedures for handling marketing-related crises or reputation issues

6. Data Protection: Detailed data handling and protection provisions, required when personal data processing is involved

7. Exclusivity: Terms regarding exclusive rights or services, if applicable

8. Subcontracting: Terms governing the use of subcontractors or third-party service providers

9. Insurance: Specific insurance requirements, recommended for high-value contracts

10. Force Majeure: Provisions for unforeseen circumstances, particularly relevant post-COVID

1. Schedule 1 - Scope of Services: Detailed breakdown of marketing services, deliverables, and timelines

2. Schedule 2 - Fee Schedule: Detailed pricing, payment terms, and fee calculations

3. Schedule 3 - Service Level Agreement: Specific performance standards and metrics

4. Schedule 4 - Brand Guidelines: Client's branding requirements and usage guidelines

5. Schedule 5 - Approval Matrix: Content approval processes and authorization levels

6. Appendix A - Key Personnel: List of key team members and their roles

7. Appendix B - Reporting Templates: Standard formats for performance and activity reporting

8. Appendix C - Compliance Checklist: UAE-specific marketing compliance requirements

9. Appendix D - Emergency Contacts: Contact information for urgent situations and escalations