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1. Digital Advertising Provisions: Specific terms for digital advertising campaigns, including social media and online platforms

2. Traditional Media Provisions: Specific terms for print, television, radio, or outdoor advertising

3. Influencer Marketing: Terms specific to influencer collaboration and social media endorsements

4. Third-Party Contractors: Terms governing the use of subcontractors or third-party service providers

5. Data Protection: Specific provisions for handling customer data in advertising campaigns

6. International Distribution: Terms for advertising campaigns that will be distributed outside the UAE

7. Crisis Management: Procedures for handling public relations issues or campaign controversies

8. Success Fees: Additional compensation based on exceeding performance targets

1. Schedule 1 - Service Specifications: Detailed breakdown of advertising services and deliverables

2. Schedule 2 - Fee Schedule: Comprehensive fee structure including rate cards and payment milestones

3. Schedule 3 - Campaign Brief: Detailed campaign requirements, objectives, and target audience specifications

4. Schedule 4 - Brand Guidelines: Client's branding requirements and usage guidelines

5. Schedule 5 - Performance Metrics: Detailed KPIs and measurement methodologies

6. Schedule 6 - Approval Workflow: Detailed process flow for campaign approval and revision cycles

7. Appendix A - Content Calendar: Planned schedule of advertising content and campaign timing

8. Appendix B - Technical Specifications: Technical requirements for different advertising formats and platforms