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✅ AI-superpowered contract drafting, collaboration & review

✅ Affordable DIY legal document templates; easy business formation services; access to attorney consultations at additional cost

✅ Lawyer-supported AI and ML at the core of the platform

❓ Basic document assembly functionality with limited AI capabilities; recently introduced some AI features for document creation

✅ Enterprise-grade security measures in place

✅ Standard encryption for data protection

✅ Compliant with major security standards, ISO27001 and SOC2

❓ Standard security measures but limited public information about certifications

✅ You own the IP of your data. We don't train our models on your data. None of our partners train their models on your data.

✅ Data stored in US; privacy policy outlines data usage

❓ Multiple authentication options (coming soon) (request this feature)

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❓ Basic username/password authentication; lacks advanced options

✅ Granular user permissions and access control features (document level, project level, organization level, party level)

❌ Limited access controls

✅ Compliant with GDPR and other privacy regulations

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✅ Compliant with applicable US regulations

✅ Industry-leading AI-assisted contract drafting capabilities (all expected provisions and sections over 20 pages)

❓ Template-based document creation with minimal customization options; lacks sophisticated AI drafting capabilities

✅ Built-in real-time collaboration features just like Office365 or Google Docs (No need to download your red-lined version, and make it editable, then send it on - it's all doable within Genie)

❌ Limited collaboration features; primarily single-user focused

✅ Powerful AI-driven contract analysis, red/amber/green flag reviews every clause (industry-leading improvements coming in 2025)

❌ No AI-powered contract review capabilities

✅ Manage your projects and organise your own template and clause library

✅ Affordable DIY legal document templates; easy business formation services; access to attorney consultations at additional cost

❓ No 'dumb' automated workflows. Agentic workflows coming in 2025

❌ No workflow or approval management capabilities

✅ Full numbering support + AI auto-styling and formatting (coming soon)

❌ Basic formatting only; lacks support for complex legal styling

❓ Not integrated with legal and business tools beyond full .docx compatibility. If you can use a word doc with it, you can use Genie with it.

❓ Limited integrations with accounting software and some business tools

❓ Just export to .docx and use your existing provider (request this feature)

✅ Basic e-signature capabilities for certain documents

✅ Company and user level reporting and analytics (on request)

❌ No significant reporting or analytics capabilities

✅ AI-powered document assembly

✅ Basic template-based document assembly with guided questionnaires

✅ Market-leading AI-powered document editing: Ask Genie to edit your styling, reformat a table, or suggestion new clause text. As tracked changes, and private per party. Genie assists with and automates entire workflows, it doesn't just produce text responses.

❌ No AI-powered document editing capabilities

❓ Top-level AI Legal Research available as AI chat within the legal document, some prompting required (request this feature)

❌ No legal research capabilities

✅ Negotiation tools for multi-party clause-by-clause agreements

❌ No negotiation support tools

❓ No advanced data extraction or OCR capabilities (request this feature)

❌ No data extraction or OCR capabilities

✅ Mobile-optimised Web App

✅ Mobile-optimized website and app

❓ Coming soon (request this feature)

❌ No direct integration with cloud storage solutions

✅ Community clause library available for creating modular contracts

❌ No community clause library

Coming soon - ✅ A library of your private clauses usable only by your legal team

❌ No private clause library capabilities

✅ Community template library available to create modular contracts

❓ Pre-defined templates available but not community-driven

✅ Bring your own library of private templates usable only by your legal team, within Genie

❌ No ability to create or maintain private template libraries

✅ Seamless integration with Microsoft Word, full styling, tables, formatting compatibility

✅ Documents can be downloaded in Word format

✅ No known issues (Pre-formatted templates, consistent formatting, tables, cross-version compatibility)

❓ Templates have limited customization options; may require reformatting for professional use

✅ Generally positive reviews

❓ Upselling tactics, limited customization options, and additional costs for attorney assistance

✅ Multiple support channels available including phone, whatsapp, email and live chat

✅ Phone, email, and chat support available

✅ Available with our custom plans

❌ Not available for standard packages

✅ For our custom plans, get setup within 3 days with a guided onboarding plan

✅ Self-guided; minimal onboarding required

✅ Established AI-focused legal tech company

✅Established legal services company founded in 2001

✅ Founded in 2017, deep AI integration from inception. A thick layer built with AI specialists and senior lawyers to ensure the models produce high quality legally customised outputs

✅ 2001 - Pioneer in online legal services for consumers and small businesses

✅ Our AI models are built using proprietary intelligence and research supported by UCL, Imperial College London and Oxford University. Rigorous testing process to ensure the outputs are accurate

❌AI accuracy and transparency not highlighted as a key focus

✅ Over 110,000 companies have registered to use the Genie platform in total, including 11 FTSE100 firms, 20 Global200 firms, a number of top US banks, and two of the ‘big four’ UK supermarket chains.

✅ Over 4 million customers served; popular among small businesses and startups

✅ 3rd party and proprietary AI models

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✅ Web-based platform with document downloads (not a plugin)

✅ Cloud-based (SaaS)

✅Cloud-based (SaaS)

✅ Suitable for in-house legal, law firms, and SMEs

✅ Consumers, entrepreneurs, and small to medium-sized businesses

✅ Built as a platform which is versatile across various industries. Focus areas are construction, manufacturing, consultancy and legal services.

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✅ General business formation, intellectual property, estate planning

✅ 120+ jurisdictions including the UK, California, Texas, India, Australia, South Africa, Singapore, France, and Germany.

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✅ United States, with some international services (UK and select countries)

✅ Generous free plan. Transparent subscription plans to suit different needs. Custom plans for orgs handling more than 10 documents per month.

✅ Pay-per-document or subscription options starting at $89/year for basic business legal forms; additional fees for specific services like business formation ($149-$349)

✅ Offers SLAs for custom plans, specifics not public

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❓ No published uptime guarantee

✅ Fortnightly legal prompt training sessions from ex-Clifford Chance Legal Engineers;

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There's also an active Slack community ()

Community & events: ❓ Limited community engagement; occasional webinars and small business resourcesTraining: ✅ Basic guides and tutorials availablePrompt Training: ❌ No AI prompt training or advanced capabilities

Self-Serve: ✅ 1-click, no email address required, no card required
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Sales: ✅ 2-3 weeks from pilot to full team adoption

Self-serve: ✅ Immediate access to document creation toolsSales: ✅ No sales process needed for standard offerings

✅ Simple 3-step process: try with your document, explore your scenarios, receive 360° assessment

✅ 1-2 weeks from agreement to full implementation

Pilot: ❌ No formal pilot processImplementation Timeline: ✅ Immediate access upon purchase

✅ Consultative, transparent pricing, no hard selling

✅ Self-service with transparent pricing; no sales pressure

✅ Firefish reduced contract review time by 50%, from 2.5 hrs to 1.25 hrs per document, saving 15+ hrs weekly per person

✅ Numerous small business formation success stories and cost savings compared to traditional legal services

✅ Average 60% time savings on contract drafting; 50% reduction in review cycles; ROI typically 3x cost

❓ Metrics focus on cost savings rather than efficiency or productivity improvements