Document background
The Sales And Marketing Agreement is a crucial document used when a company wishes to engage external expertise for its marketing and sales activities in Denmark or internationally from a Danish law perspective. This agreement type is particularly relevant in today's digital age where companies need specialized marketing and sales support while ensuring compliance with Danish marketing laws, GDPR, and other relevant regulations. The document typically covers essential aspects such as service scope, territory definitions, performance metrics, compensation structures, and compliance requirements. It's designed to create a clear framework for the business relationship while protecting both parties' interests and ensuring alignment with Danish legal requirements and business practices. The agreement is especially important for companies expanding their market presence or outsourcing their marketing and sales functions while maintaining control over their brand and customer relationships.
