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An Influencer Agreement via Agency is a three-way contract where a marketing agency manages the relationship between brands and social media influencers in Austria. The agency acts as an intermediary, handling everything from content approval to payment processing, while ensuring compliance with Austrian advertising laws and disclosure requirements.

Under Austrian media regulations, these agreements must clearly outline content guidelines, payment terms, and intellectual property rights. They're particularly valuable for brands who want professional oversight of their influencer campaigns, as agencies help navigate legal requirements like the E-Commerce Act (ECG) and ensure proper disclosure of sponsored content with tags like "#werbung" or "#anzeige".

Use an Influencer Agreement via Agency when managing multiple influencer partnerships across different social media platforms in Austria. This arrangement becomes essential for brands running large-scale campaigns that require professional oversight and strict compliance with Austrian advertising regulations, especially when coordinating with more than five influencers simultaneously.

The agreement proves particularly valuable when your marketing strategy demands consistent brand messaging across multiple channels, or when dealing with high-value influencers who require sophisticated contract terms. It helps navigate complex issues like content rights, performance metrics, and disclosure requirements under Austrian law, while providing a professional buffer between brands and creators.

• Project-Based Agreements: Structured for single campaigns or limited-time collaborations, with clear deliverables and campaign-specific content guidelines
• Retainer Arrangements: Long-term agreements covering multiple campaigns throughout the year, offering agencies more control over content planning
• Platform-Specific Contracts: Tailored for specific social media platforms like Instagram or TikTok, incorporating Austrian disclosure requirements for each platform
• Multi-Territory Agreements: Designed for influencers operating across Austria and neighboring EU countries, addressing cross-border advertising regulations
• Performance-Based Contracts: Focused on measurable metrics and conversion rates, with variable compensation structures tied to campaign success

• Marketing Agencies: Draft and manage the agreements, coordinate between parties, ensure compliance with Austrian advertising laws, and handle payment processing
• Brand Advertisers: Provide campaign requirements, approve content guidelines, and fund the marketing initiatives through the agency
• Social Media Influencers: Create and post sponsored content according to agreement terms, maintain transparency about partnerships as required by Austrian law
• Legal Advisors: Review agreements for compliance with Austrian media regulations and advertising standards
• Compliance Officers: Monitor content delivery and ensure proper disclosure of sponsored posts using required hashtags like #werbung

• Campaign Details: Define campaign duration, platforms, content type, and posting frequency requirements
• Compensation Structure: Outline payment terms, performance bonuses, and agency commission rates
• Content Guidelines: Document brand requirements, mandatory disclosures (#werbung), and restricted content categories
• Rights Management: Specify content ownership, usage rights, and reposting permissions across platforms
• Performance Metrics: Set clear KPIs, reporting requirements, and engagement expectations
• Compliance Details: Include Austrian advertising regulations, disclosure requirements, and platform-specific rules
• Termination Terms: Define notice periods, breach conditions, and content removal procedures

• Party Identification: Complete details of agency, brand, and influencer, including tax and business registration numbers
• Scope of Services: Detailed content requirements, posting schedules, and platform specifications
• Disclosure Requirements: Mandatory advertising tags (#werbung, #anzeige) and transparency rules under Austrian law
• Compensation Terms: Payment structure, agency fees, and performance-based incentives with clear payment schedules
• Content Rights: IP ownership, usage rights, and content licensing terms compliant with Austrian copyright law
• Data Protection: GDPR compliance measures and data handling procedures
• Termination Clauses: Notice periods, breach remedies, and post-termination obligations

While both documents govern influencer marketing relationships, an Influencer Agreement via Agency differs significantly from a direct Influencer Agreement in several key aspects under Austrian law.

• Management Structure: Agency agreements involve three-way relationships with professional oversight, while direct agreements are simpler two-party contracts between brand and influencer
• Payment Handling: Agency versions include commission structures and professional payment processing, versus direct payment arrangements in standard agreements
• Compliance Oversight: Agencies take responsibility for ensuring proper disclosures and maintaining regulatory compliance, reducing liability for brands
• Content Control: Agency agreements typically include more sophisticated review processes and quality control measures than direct agreements
• Risk Distribution: Agency agreements spread liability across three parties and include additional indemnification clauses not found in standard influencer contracts